top of page

BASALT - Sole Searching 

 

 

 

Daniel Bailey also known as Mr. Bailey in the sneaker world and the founder of CONCEPTKICKS, approached us to create a visual story around his unreleased shoe brand, BASALT. This may include creating a visual brand identity but it could also be a more literal story. The challenge is to bring the brand and/or its products to life and connect it to relevant areas of youth culture, sport, and fashion.

​

​

 
 

Role: Design, Storyboard, Concept, Branding, Copywriting, Strategy, Art Direction, Animation, Illustration 

Client: Daniel Bailey 

Created: 2021

​

Insight

​

Basalt goes through different stages in becoming a rock

Humans go through different experiences to find themselves

​

Solution

​
Create a weird story (in this case animation) about a shoe that questions their identity, and does some soul searching to find itself, to become BASALT.​
 
 
 
 

© Isabelle Kouppi

  • Twitter
  • LinkedIn
  • Instagram
bottom of page