top of page
![](https://static.wixstatic.com/media/518bc5_c40b3af5216647be9f26875eea4b57b1~mv2.jpg/v1/fill/w_1697,h_507,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/518bc5_c40b3af5216647be9f26875eea4b57b1~mv2.jpg)
Armani Exchange
Brief
We were asked to take an item of clothing and use photography/illustration to generate attention on Instagram. User-generated content is now a larger part of the media landscape than ever before, branding and advertising are diversifying away from the direct delivery of marketing-driven messages into a more open-ended exploration of content connected to brands
Role: Design, Illustration, Animation, Art Direction, Copywriting, Concept, Strategy
Client: -
Created: 2020
Insight
Once the pandemic is over, people are eager to showcase the outfits they've been buying in lockdown.
Solution
A series of social media posts showcasing our inner confidence, desire, and style to get over the pandemic with a mix of illustrations/graphic elements from the hat.
![](https://static.wixstatic.com/media/518bc5_32de27fb328f47409f54638a20ddfa1c~mv2.gif)
![](https://static.wixstatic.com/media/518bc5_0d17dc9b5c7b474d8faa54045a18952e~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/518bc5_0d17dc9b5c7b474d8faa54045a18952e~mv2.png)
![](https://static.wixstatic.com/media/518bc5_181de8f19ead4e00a2b9739ce17dc899~mv2.png/v1/fill/w_60,h_19,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/518bc5_181de8f19ead4e00a2b9739ce17dc899~mv2.png)
bottom of page