Armani Exchange

Brief

We were asked to take an item of clothing and use photography/illustration to generate attention on Instagram. User-generated content is now a larger part of the media landscape than ever before, branding and advertising are diversifying away from the direct delivery of marketing-driven messages into a more open-ended exploration of content connected to brands

Role: Design, Illustration, Animation, Art Direction, Copywriting, Concept, Strategy

Client: -

Created: 2020

Insight

Once the pandemic is over, people are eager to showcase the outfits they've been buying in lockdown.

Solution

A series of social media posts showcasing our inner confidence, desire, and style to get over the pandemic with a mix of illustrations/graphic elements from the hat.